ARTICULATING THE VALUE OF THE BRAND
What is Brand Articulation?
Brand articulation is about putting your brand into words, concepts, and experiences.
What is a Value Proposition?
A value proposition is a simple statement that summarizes why a customer would choose you or service. It communicates the clear benefits that customers receive by working with you and your brand.
DISCOVER YOUR UNIQUE VALUE PROPOSITION
Agents are at the center of the Sotheby's International Realty brand experience. Our role is to support you, to build on your successes and to ensure that you’re equipped with the most relevant and effective suite of marketing resources in our industry.
In this course you will discover the difference between pitching and adding value, what defines a value proposition and how you can develop your own unique value proposition.
Articulating the Value of the Brand
Articulating the Value of the Brand
Available in
days
days
after you enroll