WELCOME TO OUR FAMILY
On behalf of the Board of Directors, Management and Head Office team, I would like to take this opportunity of welcoming you to the Lew Geffen Sotheby's International Real Estate - Experience Academy.
Yael Geffen
CEO - LEW GEFFEN SOTHEBY'S INTERNATIONAL REALTY - SOUTH AFRICA
What is Lew Geffen Sotheby's International Realty - Experience Academy?
LGSIR Experience Academy is a learning and communication platform created to provide our valued Agents with easy access to real estate training, downloadable social marketing videos, registration for SIR webinars and the latest news from Sotheby's International Realty.
Easy access to Symphony & HubSpot
At the top of this page you will finds links to the LGSIR Symphony Platform where you can access a marketing tools, sales materials and brand videos.
There is also a link to the HubSpot CRM System. A full introduction to our Customer Relationship Management system - HubSpot can be found by enrolling in the Agent Onboarding course.
What's New 2022
In this update, promote the brand's significant sales of May, attend a business planning workshop, and listen to the latest Leading in Luxury podcast.
Private Edition
Click below to view the latest issue of Private Edition.
Please copy the link and share it on your social media channels
Elevate Your Brand to the next level by
personalizing your marketing collateral
Grow your professional brand on all social media channels by downloading these easy to use templates. To personalise templates, download the .pptx file, replace the pictures, save as a jpg and your ready to share.
SIR TikTok & Instagram
Sotheby's International Realty has officially launched a tailor-made video strategy for TikTok and Instagram Reels to engage followers like never before.
Videos will only be shared from the brand's official accounts on TikTok and Instagram and we encourage you to share them using each application's built-in share feature.
Build Your Online Presence
Nothing Compares is our global brand campaign, where Agents are at the centre of the Sotheby's International Realty brand experience. Our role is to support you and ensure you’re equipped with the most relevant and effective suite of marketing resources in our industry. Build your online presence! Download the videos and share on all your social media channels
Like us on Facebook
Please click the link below to access the Lew Geffen Sotheby's International Realty official Facebook page.
CLICK, LIKE & SHARE our posts on all your social media channels, so that we continue to grow the brand together.
Follow us on Instagram
Follow Lew Geffen Sotheby's International Realty official Instagram. .
CLICK, FOLLOW and SHARE our professional posts on your social media channels, so that we continue to grow the brand together.
Virtual Reality as a tool to reach more buyers
How Virtual Reality Enhances the Real Estate experience and how you can extend your reach to more buyers. Real estate professional David McHugh shares how he invested in virtual technology to increase sales.
The Distinction Presentation
The Distinction Presentation 2022 is a collection of brochures created to assist marketers and sales associates showcase the Sotheby’s International Realty® brand programs to prospective clients all over the world.
Create A Powerful Personal Brand -
SIR Agent Playbook
The Agent playbook has been designed to assist Agents to make an impactful statement in their market.
The Agent playbook breaks down powerful marketing tools into simple, actionable items you can use to promote yourself, broaden your reach and leverage Sotheby’s International Realty brand to elevate your business to the next level.
SIR Marketing Town Hall
Dear Sotheby’s International Realty® Marketers,
A lot of exciting information was shared at the Marketing Townhall in May 2022.
Click below to access a recorded video of all topics discussed, questions asked during the call, as well as links to the presentation and recording.
Sustain, Grow & Protect Your Business
Rebecca Mason and Brett Matsuura, national senior trainers, spoke with a panel of three top agents on how they consistently engage in learning opportunities and then apply them to help grow their businesses.
Why we’re sold: Learn how the brand’s learning and networking opportunities have helped take agents’ businesses to the next level.
SIR Masterclass -
Capturing the Social Media Space
Watch now - the Sotheby’s International Realty Masterclass on Capturing the Social Media Space.
SIR Masterclass Webinars
CALENDAR 2022
The full 2022 Sotheby’s International Realty Masterclass lineup is available on Access. To view sessions and register,
HubSpot
Have you heard of HubSpot?
It's so easy to use...
HubSpot Tutorial for Beginners
Watch this informative video from HubSpot on how to effectively and efficiently build your Customer Relationship Management
WATCH VIDEO NOW
HubSpot Canvassing Pipeline Tutorial
Learn how to use HubSpot CRM to improve your canvassing pipeline
Important News
IT'S IMPORTANT FOR EVERYONE IN THE LGSIR NETWORK TO KEEP UP TO DATE WITH THE LATEST POLICIES REGARDING THE POPI ACT
To access comprehensive information and important updates on the POPI ACT
Supporting Humanitarian Efforts in Ukraine
Dear Sotheby’s International Realty® Network,
Like so many of you, I am deeply troubled by the tragic events unfolding in Ukraine. The devastation and suffering have led to a significant humanitarian crisis, especially for the more than one million innocent civilians who have been forced to leave their homes to escape the violence.
Sotheby’s International Realty, alongside Realogy, strongly supports all efforts to bring peace to Ukraine as swiftly as possible. Sotheby’s International Realty has offices in both Ukraine and Russia and we recognize that, as an industry leader, our role is to come to the aid of those in need, no matter where they may be located. In response to this unimaginable crisis, Realogy has opened a fundraising campaign for the Red Cross with 100% of contributions supporting the people of Ukraine, including civilians who have been displaced from their homes.
To maximize our collective impact, Realogy will match all contributions up to US$50K.
DONATE HERE
YAEL GEFFEN INTERVIEW WITH DR EDITH EGER
Watch this highly inspirational interview by Yael Geffen with Dr Edith Eger, a native of Hungary, who was just a teenager in 1944 when she experienced one of the worst evils the human race has ever known. As a Jew living in Nazi-occupied Eastern Europe, she and her family were sent to Auschwitz, the heinous death camp. Dr Eger explains her story and shares the many lessons she learned about resilience, survival and love.
