Let us Help you Build Your Brand!


Agents are at the center of the Sotheby's International Realty brand experience. Our role is to support you, to build on your successes and to ensure that you’re equipped with the most relevant and effective suite of marketing resources in our industry.


We are Agents of the Exceptional!


Professional Personal Brand

Personal branding is the conscious and intentional effort to create and influence public perception of an individual by positioning them as an authority in their industry, elevating their credibility, and differentiating themselves from the competition, to ultimately advance their career, increase their circle of influence, and have a larger impact.


The Personal Branding Process

The process of personal branding involves finding your uniqueness, building a reputation on the things you want to be known for, and then allowing yourself to be known for them. Ultimately, the goal is to create something that conveys a message and that can be monetized.

Course is free for Lew Geffen Sotheby's International Realty Agents

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